About Feev the Label
Welcome to Feev the Label (Fiiv), where we create wearable art by hand-painting pieces made from deadstock and preloved items.
Our story began when founder Vivian discovered her passion for fashion design while studying spatial design. What started as a graduation project ("They come Together" coat) has grown into something much bigger. We originally launched in 2020 (under a different name) and made our debut at Amsterdam Fashion Week! Fast forward to 2023: we are excited to relaunch as Feev the Label, marking a new chapter in our story. Along with the rebranding, we were thrilled to welcome Kira as our Creative Manager, who has been our biggest supporter since day one. With her background in spatial and social design, Kira brings fresh perspective and creativity to Feev.
At Feev, we take old materials and transform them into something truly unique. Every piece is hand-painted by Vivian herself, using our own fabric-proof paints. This makes each garment a one-of-a-kind creation, blending art and fashion.
Inspired by nature, everyday moments, and her personal stories, We create garment that are more than just clothing—it’s a symbol of our passion, creativity, and commitment to sustainability: wearable art





Artist Statement
Wearable art is the lens through which
I view my craft. As a creator, I bring
my fascination and love for nature,
color, and storytelling with me. By
wrapping these passions around the
body, they become a constant
presence for both the wearer and the
observer, no matter the time of day
or the occasion.
My inspiration and drive come from my roots in
Groningen, the foundation of my passion for visualization. By staying connected to the idea of home, I create pieces that act as both physical mementos and narrative vessels, maintaining a perpetual connection to a sense of home. Each image and silhouette remains open to interpretation, allowing new narratives or imagery to continuously emerge alongside my artistic journey.
The creation of wearable art is achieved through the careful selection and combination of materials, often discarded, each with its own unique history. These materials become the canvas on which I paint. My artistic signature and the unique identity of each piece are defined by my brushstrokes. From formulating my own pigments to crafting individual narratives, each piece undergoes a transformation. Through the intricate textures of hand-painted designs, the garment comes to life, offering a truly unique experience to the wearer. Each creation is one-of-a-kind, fostering a sense of belonging wherever it may be worn.

The faces behind Feev

Vivian
Founder & Designer

Kira
Creative Manager